Case study
Ogham Jewellery: +75% organic traffic
How a heritage-led content and web development programme grew Ogham Jewellery's organic traffic by 75% and lifted conversions 85% in six months.
Overview
Ogham Jewellery is a UK retailer of Scottish and Celtic-inspired designer pieces — rings, pendants, brooches and bracelets from makers including Sheila Fleet, Ortak, Shetland Jewellery and Heathergems.
The brand takes its name from the ancient Ogham alphabet, a system of early-medieval Irish writing — a heritage rich in symbolism but one its website failed to tell.
The Challenge
Offline credibility was strong, yet the brand was known only in niche circles rather than to a global audience.
The site listed products but never told the stories behind them — visitors never learned the meaning of the Ogham alphabet or the symbolism of Celtic knots, so jewellery read as a commodity rather than a cultural experience.
- Low digital visibility and weak content marketing
- Poor rankings for terms like "Celtic jewellery UK"
- A site that didn't reflect the brand's heritage or quality
The Solution
We ran discovery workshops, competitor analysis and a full site audit, then built a content strategy that was both SEO-optimised and emotionally resonant with prospective buyers.
Our content marketing and web development teams added heritage-led blogs, a dedicated content hub, and optimised product pages that connect storytelling to commerce.
- Cultural-research-led content on Celtic symbols and the Ogham alphabet
- Practical guides — "How to wear a Claddagh", "How to clean silver jewellery"
- A separate blog and knowledge hub linked to product categories
The work we shipped
A storefront that tells the story
A redesigned homepage, designer collections and content hub that turn heritage and symbolism into qualified demand — across desktop and mobile.
The results
- Agency
- Delivix
- Services
- Content Marketing · Web Development
- Timeline
- 6 Months
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