Case study

Marsal Accountants:

+85% organic traffic

How a five-month web design, development and SEO programme turned Marsal Accountants' dated brochure site into a lead-generation platform — +85% organic traffic and +90% booked consultations.

Overview

Marsal Accountants Ltd. is a UK accountancy and advisory practice serving start-ups, SMEs and established businesses across accounting, tax planning, bookkeeping, payroll and advisory.

Their offline reputation was strong, but as clients moved to searching for accountants online their dated website was leaving them behind. Delivix was brought in to rebuild it into a modern, client-friendly, lead-generation platform.

Sector: Accounting & Financial Services
Year: 2025

The Challenge

An audit found a visually outdated, non-responsive site that looked untrustworthy next to competitors and broke on mobile devices.

There were no clear calls-to-action, no testimonials or affiliation logos, and weak search visibility — so visitors arrived but rarely converted.

Outdated, non-responsive design with no clear CTAs
No trust signals — testimonials, case studies or affiliations
Poor rankings, slow load times and technical debt

The Solution

Delivix worked through a comprehensive audit and discovery phase, then built a five-month roadmap spanning branding, conversion, SEO, trust and performance.

We rebuilt a fully responsive WordPress site with restructured services and strategic CTAs, then layered on our SEO services — on-page, local and technical — alongside testimonials, ICAEW and ACCA affiliations, and a new blog.

Responsive redesign with restructured service navigation
Conversion pathways — CTAs above the fold and in service pages
On-page + local SEO, schema, metadata and internal linking
Trust signals: testimonials, ICAEW/ACCA affiliations, case studies

The work we shipped

A modern, responsive accountancy site

A rebuilt WordPress site across desktop and mobile — restructured services, clear consultation CTAs and trust signals that turned visitors into enquiries.