// Field notes
From the studio.
SEO, web, AI, and the operational side of running a small agency. Written by us — Sheikh and Saad — between client work.
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SEO
Local SEO – A complete guide for beginners & professionals
It is Friday night, and you are hungry. You pick up your phone and type “pizza near me” into Google, and instantly, a list of pizza shops nearby pops up. You can see their maps, reviews, comments, and phone numbers. Which will you pick from the list? Most probably the first one.
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Development
Top WordPress developers in London that actually get the job done
If you have ever tried to build a website, you know it can be a bit overwhelming. WordPress makes life a lot easier. However, getting it right still takes real skill. That is where professional WordPress developers come in. London is packed with digital agencies and freelancers c
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SEO
Top 10 social media agencies globally
If you are anything like me, you know how overwhelming social media can feel when you are trying to grow a business. I have spent hours testing posts, tweaking ads, and chasing trends, only to realise that it takes more than effort to stand out online. That is where social media
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Development
What’s the perfect Rocket setting for a WordPress website? A Complete Guide
No one wants to wait for hours to get your website loaded completely and then scroll to the required section. Users hate websites that take too long to load, even a simple page like contact us or book a demo. We have brought the perfect Rocket setting for a WordPress website that
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AI
Top 10 best marketing automation tools & software
Marketing automation is no longer considered a ‘nice-to-have’ option, but has become the backbone of effective inbound lead nurturing, targeted campaigns and reckonable business growth over time. While the selection of the right tool can be frustrated sometimes with dozens of pla
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SEO
What is link building – A complete guide
If you have ever tried to rank a website on Google, you have probably heard the phrase “links are like votes of trust.” But what does that really mean? And why do so many SEO experts say link building is the hardest part of SEO? Let’s be real, link building sounds fancy, but it i
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AI
What is AIO?
Artificial intelligence is increasingly changing how we live and work. It is helping businesses make smarter decisions and improve their regular operations. The primary applications of AI we witness are self-driving cars and voice assistants. Now, they don’t work just simply; in
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SEO
3 Must-Have AI SEO Content Writing Apps
First thing first, is it safe to use AI seo content writing in 2025 based on Google’s most recent update? I asked my good old friend ChatGpt this exact same question. Here is the answer it returned: Google does not ban AI content. What’s prohibited is using AI to generate bulk co
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SEO
What is AEO?
When marketing products and services digitally, being aware of how search engines are evolving matters a lot. The advent of artificial intelligence has exponentially changed how users behave on the internet, thus demanding that businesses adapt accordingly. Due to AI search tools
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AI
Rank websites in AI search engines – A personal guide
When I first started building websites, I was obsessed with cracking Google’s algorithm, also called GEO these days, stuffing keywords, chasing backlinks, and tweaking meta tags like my life depended on it. But as AI search engines like Perplexity, SearchGPT, and even Google’s Ge
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SEO
What are long-tail keywords & how to use them in GEO & pSEO
If you’ve been in the SEO game or mingled with digital marketers, you’ve likely come across long-tail keywords in programmatic SEO (pSEO) and GEO SEO. Let’s be clear, while powerful, these strategies can skirt the edges of Google’s guidelines if not executed carefully. I’ve lever
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SEO
What Is programmatic SEO (pSEO) – Process & the steps
If you’re working in SEO or have been around digital marketers long enough, you’ve probably heard about Programmatic SEO (pSEO). And let me be upfront, this isn’t a Google-approved technique in the traditional sense. In fact, it often falls into the grey or even black hat categor